Ticket To Reading Rewards is a reading incentive program that encourages Middle School students to read books outside the classroom and obtain rewards for reading.  Over the life of the program, students have read an estimated 5,000,000 books, obtained nearly 1,500,000 rewards and attended 150,000 local men's and women's NCAA basketball games--all at no cost to the school district or its students.  The TTRR program was founded in 2002 by the National Association of Basketball Coaches (NABC) and is coordinated by the Orvieto Group.